Premium. Trendy. Affordable. Limited. Eyewear.

New In!

Shop our brand new collection of Hella Shades and set the mood for a summer state of mind all year long.

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Fashionable. Small batch. Made to last.

Because your lifestyle deserves stylish and practical eyewear. Our small batch range means that your eyewear is uniquely yours. Premium quality made to last a lifetime, because why the hella not?

  • 100% UV400 protection.

  • Impact resistant.

  • Nickel-free metal frames.

  • Premium clarity.

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  • Eyewear that cares.

    About 75% of the world’s vision impairment is said to be avoidable, so the focus globally is to encourage people to take an eye test. Many eye conditions are asymptomatic and many living in vulnerable communities succumb to these conditions due to a lack of resources. You can help.

  • A tip to match.

    We are passionate about giving back. Tip us at the checkout and Hella Shade will match each tip collected. All proceeds go toward eye tests for vulnerable communities.

    Shop now 
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